LinkedIn Overhaul

After rebranding and developing a new website for a tech company, I needed to increase our online social presence to reestablish ourselves in the market.

The LinkedIn calendar is a mix of subject matter expert content, company culture, and interactive opportunities. I utilize a variety a post formats to evaluate which gets the most reach and engagement and then adjust my strategy accordingly.

Link to Blog Post

Carousel Post for Valentine's Day

In addition, I proivded LinkedIn templates for individual use to establish ourselves as a cohesive team.

The associated metrics

Enhanced LinkedIn performance metrics by increasing the engagement rate from 1.7% to 18% and monthly follower acquisition by over 500% compared to previous benchmarks