A fur-avorite topic: Dogs | Brand Management

This client combines two of my favorite things: dogs and puns! We were hired to strategize and execute a digital marketing plan. While we didn't develop a new brand, we refined the previous one.

As the lead copywriter, I established the brand voice and created guideline documents to ensure consistency no matter who develops the content. For example, for this client, we do not add quotation marks for puns (if you need quotes, it's not obvious!), and furbaby is one word (not hyphened).

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Fun fact: This is my furbaby, Scout!

Another fun fact: This is my daughter, Lucy, and Scout! Both were excellent models for our holiday photoshoot.

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